How to use Pinterest for business 2020
Do you use Pinterest? Perhaps you are a regular pinner already, but looking for some tips to make your pinning strategy even more effective? Or maybe you are totally new to Pinterest marketing and wondering what the fuss is about? In either case, keep reading because this post will show you how to use Pinterest for business in 2020 to get your brand noticed!
What is Pinterest and should you even bother?
Pinterest is a visual social network and the fourth most popular social media platform in the US (source). It allows users to share and discover new interests by pinning and re-pinning all kinds of visual content (e.g. images, videos, infographics) to boards.
What makes Pinterest particularly exciting is that alongside being a social network platform, it is also a visual search engine. This means that users can search Pins by typing in keywords into the search bar. So, if your Pins are well optimised for search, Pinterest will get you noticed very quickly by a lot of people!
Interesting facts about Pinterest and why it is a good idea to use it for business:
- Pinterest has a strong global footprint with 335 million of monthly active users (source)
- Pinterest is currently the only social media platform to offer visual search
- People use Pinterest to actively research purchases
- Pinterest is popular with women, so if you want to become popular with this target audience, Pinterest is sure to make it happen!
- Pins boost brand exposure
- 52% of millennials use Pinterest every month (source)
- 90% of Pinners descripbe Pinterest as ‘filled with positivity’
How to boost your Pinterest marketing?
We have established that Pinterest is a fabulous way to make yourself known and fast. But, to stand the best chance of being discoverable, it is important to have a strategy. So, if you want to experience the magic of Pinterest for yourself, here are some tips to follow:
- Consistent pinning is key to succeeding with Pinterest, so create fresh Pins often.
- Follow other like-minded Pinterest users.
- Use video Pins.
- Optmise your boards and Pins for search – add descriptions that include relevant keywords.
- Create valuable content for your audience.
- Create multiple Pins linking to the same source.
- Reply to comments and engage in conversations with other Pinterest users.
- Use seasonality and trends to stand out.
- Make your Pins vertical and use text overlay.
- Share your Pins on other social media channels.
What else should you know before you start using Pinterest for business?
- Aim to pin at least 5-10 Pins a day.
- Use beautiful visuals.
- Make sure your Pin images are relevant to your Pin descriptions.
- Use hashtags, but do so with good measure.
- Include links in Pins and Board descriptions.
- Use calls to action (CTAs) in Pin descriptions.
- Make use of Pinterest Analytics.
- Take advantage of Rich Pins.
- Reach local visitors with place Pins.
- Create interesting Pins and tell a story.